RECAP: 1 Year IRIEDAILY Brand Store Vienna + Sustainable Campaign Release Party
RECAP: 1 Year Brand Store Wien & Sustainable Campaign Release Party | 17.01.2020
Indeed, it has already been a year since we opened our IRIEDAILY Brand Store in Vienna. Of course, the first anniversary had to be celebrated properly – and so we did 😉
On Friday, 17.01.2020, there was a fantastic party at the Brand Store Vienna. IRIEMEMBER Average and the power women DJ-Duo Dial1808 heated up the place! With beer and sparkling wine we not only celebrated the first anniversary of the store, but also the release of our new Sustainable Campaign.
In the new IRIEDAILY Spring/Summer Collection 2020 you can already find first articles made of organic cotton. Some jackets and accessories are now made of recycled polyester and in the further collections some innovations will follow!
Sustainability has long been part of IRIEDAILY’s philosophy, because sustainability is not only limited to the product, but also to the whole action of a company. But of course a company cannot be completely sustainable in all areas overnight. But we are working on it 🙂
Many thanks to all who joined us! Here comes the evening once again in pictures: