COLD FRIDAY – Shopping for a good cause

On 27 January, we’re taking part in a sale that unites everything – consumers, brands and a good cause. Because now there’s COLD FRIDAY. The first sales day where the street profits! Every winter, homeless people are threatened by the cold. Statistically speaking, the coldest time of the year begins at the end of January. That’s why we support the ONE WARM WINTER project, which has declared COLD FRIDAY to collect donations for the “Kältehilfe”. IRIEDAILY is also taking part in Cold Friday, as not only goods donations but also money is important and necessary for cold relief. We have prepared a few special deals for you for Friday and, regardless of this, we will pass on 20% of the entire Cold Friday net turnover of our online shop to the One Warm Winter organisation which thus supports the “Kältehilfe” organisations all over Germany!

Cold Friday is not only supported by celebrities like Joko Winterscheidt and Claire Oelkers, but also by companies like Fritz Kola, Brookly Soap Company, Overkill, Drykorn, Miles and “Pfand gehört daneben”!

You can find out what goals the One Warm Winter project has achieved so far with its different campaigns here: https://www.onewarmwinter.org/projekte/.

The most important thing at the end:  If you want to help a helpless person, you can easily remember this number: 030/49-W-A-R-M-U-P or save it in your phone. The One Warm Winter team has set up this service so that they can quickly direct you to the current ” Kältebus” in your area/city.