IRIEDAILY Spring/Summer 2021 Collection | Out Now!

Welcome to the new IRIEDAILY Spring/Summer 2021 Collection! Here you can find the collection text, the stories behind both photo shootings and some highlight items of the new collection, which are already available online. Enjoy!

“Nature is beautiful and colorful”

In addition to our current styling trends like Urban Nomad and Modern Vintage, the IRIEDAILY Spring/Summer 2021 collection mainly focuses on sustainability.

The continuous pursuit of our goal to produce IRIEDAILY products more and more from sustainable materials is already bearing fruit.The use of organic cotton and recycled materials has been extended to almost all areas of the collection and conventional materials are meanwhile rather the exception than the rule.

For instance, IRIEDAILY uses recycled polyester from waste products of the textile industry as well as from old clothes. This has the advantage that the quality is much better and that this material can be recycled again and again in the textile industry. The so-called cradle-to-cradle principle!
In addition, more sustainable materials such as LENZING™ ECOVERO™ viscose, hemp, recycled nylon and cork are used for production. The gentle dyeing technique “Natural Dyeing” has also been used for the first time for certain styles.

In terms of trends, the look of the Spring/Summer 2021 collection focuses on two main themes: “Urban Nomad” and “Modern Vintage”.
Urban Nomad is the urban implementation of outdoor looks. Nature, adventure and wanderlust meet modern city life. The IRIEDAILY Urban Nomad styles are made for any summer adventure of your choice! Characteristic materials are organic cotton, hemp and different types of jacquard materials, which can now also be produced from organic cotton.
Ethnic patterns and earth tones paired with bright summer colors complement the styles! Of course, wind- and water-repellent jackets, fleece jackets and lightweight comfortable pants are essential to round off the outdoor look!
Modern Vintage, on the other hand, sees itself as a tribute to the most striking looks and patterns of the 60s, 70s, 80s and 90s. The core look of this trend for the women as well as the men are colorful patterned shirts, sweaters with fancy patterns and bright blouses with colored block inserts! A time travel especially to the 80s and 90s. Miami Vice meets crazy knit patterns of the 80s. Color-reduced 70s batik styles for women are the counterpart to the mainly loud patterns of this trend.

The entire collection is completed with our updated All Time Classics and Berlin Basics, which form the basis of the streetwear look.
Such as the new version of the IRIEDAILY Resulaner Jacket, which has been designed with a reflective outer material. A key item for every cyclist! The silhouettes and fits continue to be oriented to the classic casual streetwear styles, which are complemented by skirts, jumpers and dresses for the women!

“Nature is beautiful and colorful”

In addition to our current styling trends like Urban Nomad and Modern Vintage, the IRIEDAILY Spring/Summer 2021 collection mainly focuses on sustainability.

The continuous pursuit of our goal to produce IRIEDAILY products more and more from sustainable materials is already bearing fruit.The use of organic cotton and recycled materials has been extended to almost all areas of the collection and conventional materials are meanwhile rather the exception than the rule.

For instance, IRIEDAILY uses recycled polyester from waste products of the textile industry as well as from old clothes. This has the advantage that the quality is much better and that this material can be recycled again and again in the textile industry. The so-called cradle-to-cradle principle!
In addition, more sustainable materials such as LENZING™ ECOVERO™ viscose, hemp, recycled nylon and cork are used for production. The gentle dyeing technique “Natural Dyeing” has also been used for the first time for certain styles.

In terms of trends, the look of the Spring/Summer 2021 collection focuses on two main themes: “Urban Nomad” and “Modern Vintage”.
Urban Nomad is the urban implementation of outdoor looks. Nature, adventure and wanderlust meet modern city life. The IRIEDAILY Urban Nomad styles are made for any summer adventure of your choice! Characteristic materials are organic cotton, hemp and different types of jacquard materials, which can now also be produced from organic cotton.
Ethnic patterns and earth tones paired with bright summer colors complement the styles! Of course, wind- and water-repellent jackets, fleece jackets and lightweight comfortable pants are essential to round off the outdoor look!
Modern Vintage, on the other hand, sees itself as a tribute to the most striking looks and patterns of the 60s, 70s, 80s and 90s. The core look of this trend for the women as well as the men are colorful patterned shirts, sweaters with fancy patterns and bright blouses with colored block inserts! A time travel especially to the 80s and 90s. Miami Vice meets crazy knit patterns of the 80s. Color-reduced 70s batik styles for women are the counterpart to the mainly loud patterns of this trend.

The entire collection is completed with our updated All Time Classics and Berlin Basics, which form the basis of the streetwear look.
Such as the new version of the IRIEDAILY Resulaner Jacket, which has been designed with a reflective outer material. A key item for every cyclist!
The silhouettes and fits continue to be oriented to the classic casual streetwear styles, which are complemented by skirts, jumpers and dresses for the women!

Photo shoot “Modern Vintage”

The first shooting for the new Spring/Summer 2021 collection took us to a very special place, as it happened at the mini-golf course “Hertzberg Golf” at Sonnenallee in Berlin-Neukölln.

IRIEDAILY Spring/Summer 2021 Kollektion

Late summer 2020! It is time for the photo shoot of the upcoming collection. The pre-orders for the Spring/Summer 21 Collection have been submitted and we know which styles will go into production. To do: get an overview, make a highlight selection and put together a suitable look.
As always, the big questions: HOW, WHEN, WHERE should we do the shoot? And then there’s Corona on top of that! One more point to consider for everyone’s safety.  Hmm..where to go?  Studio? Nope, more likely in the winter. Houseboat? We already did that. Teufelsberg? Grunewald? No, we’ve already been there for our legendary moped gang shooting. So what sets you in the mood for next summer?

We jumped on our bikes and just cruised through the hood, looking for places that might have been overlooked or forgotten, and that could be suitable as a location.
“Look, there’s a little flea market at the Hertzberg mini golf course. Let’s take a break there, stroll around and enjoy a cold drink”. Suddenly we are standing on a lovingly designed mini golf course with a beautiful garden. People of all generations are really relaxed, they rummage at the stalls for hidden treasures and in the middle of it all they play the courses.
“Funny! Mini golf! When was the last time you played mini golf?” “It’s been a while” “Would actually be the perfect place to have an IRIEDAILY Minigolf tournament here next year. Corona might not be an issue in the summer of ’21.”
The whole place looks a bit like time has stopped. The colorful track lighting, retro garden furniture – just everything.  Some of the colors of the individual elements remind us of the color palette of our Modern Vintage line for the upcoming Spring/Summer Collection. Colorful & fresh, but with a touch of vintage.  We look at each other and say at the same time: “This would be the perfect place for our first shooting day”.

No sooner said than done! Thanks to the course manager Frank, we were able to “occupy” this beautiful gem in the middle of Sonnenallee for a day and realize our visions. And if it should really be possible in the summer, we will certainly all meet again for a tournament on site.

Photographer: Lisa Wassmann
Photo assistant: Vivien Sarkis
Models: Kim, Colin & Lukas
Styling:  Izabela Macoch
Make-Up: Katrin Wespel
Filmer: Dennis Hardt

Location: Mini golf course „Hertzberg Golf“

Photo shoot “Modern Vintage”

The first shooting for the new Spring/Summer 2021 collection took us to a very special place, as it happened at the mini-golf course “Hertzberg Golf” at Sonnenallee in Berlin-Neukölln.

IRIEDAILY Spring/Summer 2021 Kollektion

Late summer 2020! It is time for the photo shoot of the upcoming collection. The pre-orders for the Spring/Summer 21 Collection have been submitted and we know which styles will go into production. To do: get an overview, make a highlight selection and put together a suitable look.
As always, the big questions: HOW, WHEN, WHERE should we do the shoot? And then there’s Corona on top of that! One more point to consider for everyone’s safety.  Hmm..where to go?  Studio? Nope, more likely in the winter. Houseboat? We already did that. Teufelsberg? Grunewald? No, we’ve already been there for our legendary moped gang shooting. So what sets you in the mood for next summer?

We jumped on our bikes and just cruised through the hood, looking for places that might have been overlooked or forgotten, and that could be suitable as a location.
“Look, there’s a little flea market at the Hertzberg mini golf course. Let’s take a break there, stroll around and enjoy a cold drink”. Suddenly we are standing on a lovingly designed mini golf course with a beautiful garden. People of all generations are really relaxed, they rummage at the stalls for hidden treasures and in the middle of it all they play the courses.
“Funny! Mini golf! When was the last time you played mini golf?” “It’s been a while” “Would actually be the perfect place to have an IRIEDAILY Minigolf tournament here next year. Corona might not be an issue in the summer of ’21.”
The whole place looks a bit like time has stopped. The colorful track lighting, retro garden furniture – just everything.  Some of the colors of the individual elements remind us of the color palette of our Modern Vintage line for the upcoming Spring/Summer Collection. Colorful & fresh, but with a touch of vintage.  We look at each other and say at the same time: “This would be the perfect place for our first shooting day”.

No sooner said than done! Thanks to the course manager Frank, we were able to “occupy” this beautiful gem in the middle of Sonnenallee for a day and realize our visions. And if it should really be possible in the summer, we will certainly all meet again for a tournament on site.

Photographer: Lisa Wassmann
Photo assistant: Vivien Sarkis
Models: Kim, Colin & Lukas
Styling:  Izabela Macoch
Make-Up: Katrin Wespel
Filmer: Dennis Hardt

Location: Mini golf course „Hertzberg Golf“

Photo shoot “Urban Nomad”

Not far from the mini golf course in Neukölln we found “our” second perfect gem for the photo shoot of our collection theme Urban Nomad. A small birch forest, surrounded by allotment garden colonies, skyscraper backdrops and also located at a historic site of Berlin: The MAUERWEG! This 160 km long path runs through the entire city and recreates the former border between East and West Berlin. A route that takes you through all facets of the city. If you live in the city or are visiting, grab a bike and explore the Mauerweg and the history of this very special city.

IRIEDAILY Spring/Summer 2021 Kollektion

And Berlin wouldn’t be Berlin without its residents, who say what they think. Some people find it harsh, but we can guarantee you that it is always meant honestly and very kindly.  Peter was one of them, who watched us for a while and suddenly provided us with a bucket of fresh apples from his garden. After a little chat, we were suddenly standing in his dacha and were allowed to use it quite spontaneously as a photo motif! Dit is Berlin!

Fotografin: Lisa Wassmann
Fotoassistentin: Vivien Sarkis
Models: Jona & Lukas
Styling:  Izabela Macoch
Make-Up: Katrin Wespel
Filmer: Dennis Hardt

Location: Mauerweg

Men's Highlights

Women's Highlights

Accessories Highlights

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