IRIEDAILY Items of the Week #81

ITEMS OF THE WEEK: Flowerbirds Reihe

This week we have a bunch of new Items of the Week for you! The Flowerbirds line includes dresses, a pair of pants and a top – all in two colorways and with an all-over pattern!
In addition, all Flowerbirds items are made from the sustainable material LENZING™ ECOVERO™ viscose. This fabric is especially light, made from wood and pulp from sustainable forestry and is the vegan alternative to silk. Further down you will find a short clip in which our CSR Manager Isaac explains what LENZING™ ECOVERO™ viscose actually is. There’s also info on the Fashion Revolution Week taking place this week.

The Flowerbirds Dress is already one of our favorites of the season! The calf-length dress has a subtle all-over pattern, a full-length button placket, a belt at the waist and rolled-up sleeve ends.

The Flowerbirds Sh Dress has everything a summer dress needs! It is made of a lightweight material, has an oversized fit, a summery all-over pattern and is also vegan. In addition, the dress also has a full-length button placket and side pockets.

IRIEDAILY Items of the Week Flowerbirds Sh Dress

For this outfit we have combined two items! The Flowerbirds Top and the Flowerbirds Pants fit perfectly together and get you in the mood for summer. Both items are light and come with all-over pattern. The top is rounded off by the full-length button placket and the pants convinces with its loose fit, the elastic waistband with cord and the side pockets!

IRIEDAILY Items of the Week Flowerbirds Top & Pants

IRIEDAILY Items of the Week #81 Flowerbirds Reihe


Some IRIEDAILY products are now made of the environmentally friendly and sustainable LENZING™ ECOVERO™ viscose fiber from the Austrian company Lenzing. For the extraction of LENZING™ ECOVERO™ viscose, the company processes wood and pulp from sustainable forestry. The production of conventional viscose, which is used as a vegan alternative to silk, however, is only possible with the use of a lot of chemicals and high water consumption. We are therefore very happy to have found an environmentally friendly alternative. The LENZING™ ECOVERO™ viscose has even been awarded the EU Ecolabel! This label is only awarded to products or services that are manufactured according to environmentally friendly aspects. More info about our sustainable materials can be found here!

Fashion Revolution Week x Items of the Week

This week is Fashion Revolution Week! The Fashion Revolution Day was introduced as a global day of action after one of the largest textile factories, called Rana Plaza, collapsed in Bangladesh on April 24, 2013, killing 1138 people. In the meantime, the day of action takes place annually, has been expanded to an entire week of action and is intended to ensure more transparency and more “fair fashion” in the fashion industry.

Fashion Revolution Germany calls on people to wear their clothes inside out on Fashion Revolution Day this year and thus show the label “Made in…”. We are also participating in the campaign with our Items of the Week. All items of the Flowerbirds series were produced in the Jiangsu Lucky Top factory in Jiangyin, China. More information about FRW and the campaigns can be found here!

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