Are you also swamped with Black Friday, Black Weekend, Black Week and even Black Month deals?
Sustainability, climate protection and slow fashion have not only achieved a higher status in society, but are also at the top of IRIEDAILY’s priority list. That’s why we have decided, like in the two last years, to not participate in the big Black Friday and Cyber Monday Sales.
Instead, we turn Black Friday into a Green Weekend* and will again support Tropical Forest Foundation OroVerde with 20% of the total net sales generated this weekend in the IRIEDAILY online store! The tropical forest foundation OroVerde (Spanish for “green gold”) is actively involved in the preservation of tropical rainforests. Together with local people, they develop long-term preservation projects and thus ensure sustainable rainforest protection.

*The campaign runs from 26.11.2021 to including 29.11.2020.

We are very happy to support OroVerde again this year and to contribute to the preservation of the rainforests. By placing an order on our Green Weekend you automatically do something good and support a sustainable, important project! Thank you ❤️


OroVerde and the projects in rural communities in Cuba and Guatemala

This year we would like to use the proceeds of the Green Weekend to support OroVerde‘s projects in rural communities in Guatemala and Cuba. There, the insufficient or insecure nutritional situation of the people shall be sustainably improved through the introduction of sustainable agricultural practices and the use of traditional local seeds. The focus is on families as well as local youth groups and school children.

In a comprehensive study of a rural university in Guatemala and the University of Guantánamo in Cuba, students are involved in finding out which combination of traditional, local seeds leads to a long-term improvement in the local food situation.
The concept “Pase en cadena” (passing on in chains), which OroVerde has already used several times, also ensures that the impact of the project is multiplied: each person who receives seed passes on seeds or seedlings to another community member the following year.

Due to a poor nutritional situation and monocultures in the fields, local families are sometimes forced to clear areas of rainforest in order to access new fields. By using traditional local seeds in combination with other solutions such as home gardens and agroforestry systems, these clearings become unnecessary and the rainforests can be sustainably protected.

Previous support campaigns

We have already raised money for OroVerde three times and thus supported different projects. The first support campaign lasted two weeks in September 2019. From the amount, 2000 new trees were planted and 2.5 hectares of home gardens were created in the Dominican Republic, Mexico and Guatemala. You can find more information here!

The second campaign was the Green Weekend in 2019. With the money we supported the project “Planting activities and environmental education in the mountainous region of the Cerbatana” in Paria, Venezuela. From this amount we were able to pay a scientist for 13 days who recorded rare animal and plant species in one of the mountain cloud forests. With this data, OroVerde was able to develop a protection concept for the area and draw attention to endangered species. In addition to actions such as planting trees, environmental education and planting home gardens, this is essential work in order to recognize emerging damages early enough and initiate countermeasures.

The third support action was the Green Weekend last year, with which we supported the project in the Bocas del Polochic biosphere reserve in Guatemala. The to-do list there includes forest protection and reforestation, the introduction of sustainable agricultural methods such as beekeeping or agroforestry systems, improved living conditions, e.g. through health and cooking courses, water filters or good cooking stoves, and disaster prevention.

Additional information: Agroforestry systems

In many of the OroVerde project areas the farmers and families have to fight with immense challenges. The soils are low in nutrients anyway and are further contaminated by pesticides, extreme weather conditions and monocultures. When the harvest is no longer sufficient to feed the families and earn a living, for many farmers, clearing the forest is apparently the only way to replace the fields.
Of course, this solution is only short-term and disastrous for climate change. The sustainable and long-term solution would be agroforestry systems and home gardens based on the model of the rainforest. The rainforest’s recipe for success consists of an almost perfect nutrient cycle and a multi-layered structure – agroforestry systems make use of this principle as well, ensuring a reliable harvest for decades to come.

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