No BLACK FRIDAY – It’s GREEN WEEKEND!
GREEN WEEKEND – Donation result
We had made the last Black Friday to the IRIEDAILY Green Weekend and promised to donate 20% of the total sales ( generated in the online shop and the Brand Stores in Berlin and Vienna ) on this special weekend back to OroVerde!
We had a long talk with OroVerde and have agreed to support their project “Planting Activities and Environmental Education in the Cerbatana Mountains” in Paria – Venezuela. The current political situation in Venezuela makes it almost impossible for Oroverde, to finance projects with public funds, as the flow of money has been stopped. However, we want that this great work can be continued and with our donation Oroverde will be able to pay a scientist for 13 days to record rare animal and plant species of specific areas of the tropical rainforest. With this collected data Oroverde can develop a protection concept for these areas and draw attention to endangered species. In addition to measures such as planting trees, environmental education and building forest gardens, this is essential work in order to detect damage early enough and initiate countermeasures.
Thank you very much for your great feedback that we decided against Black Friday and so many of you are part of the donation! MERCI!
The mountain cloud forests of Cerbatana
A unique ecosystem stretches from the coast to the over 1000 m high mountains of the Paria peninsula in Venezuela. But the unique biodiversity and the diverse mosaic of ecosystems – from the steep coast to the mountain cloud forests to the mangrove forests – is in danger. Great poverty, a lack of ecological understanding and a lack of environmental awareness of the people towards the rainforest cause great pressure on this paradise. Education and the establishment of a protected area can still save the rainforest here! ( Source: Oroverde)
BLACK WEEKEND = GREEN WEEKEND!
We turn Black Friday and the whole Black Weekend into Green Weekend!
In times where sustainability, climate protection and slow fashion are becoming more and more important, we decided not to participate in the big Black Friday and Cyber Monday Sales.
Instead we will donate 20% of the total revenue generated on our Green Weekend* in the online shop and brand stores in Berlin and Vienna to OroVerde!
*The fundraising campaign takes place from 29.11.19 to including 02.12.19.
Already at beginning of September we had a two-week fundraising campaign running, in which 10% of the total revenue of the online shop was donated to OroVerde. The result was great: 2000 trees & 2.5 hectares of homegardens were planted. More information can be found here!
OroVerde and the projects
The tropical forest foundation OroVerde (Spanish for “green gold”) is actively involved in the preservation of tropical rainforests. Together with local people, they develop long-term preservation projects. In addition, OroVerde also works in Germany with consumer tips and educational projects.
The amount raised at our Green Weekend will be donated to a project in Venezuela this time.
Venezuela is currently threatened by political and economic problems. The country is politically divided into two groups. It is uncertain whether there will be a violent conflict soon. In addition, supply and energy bottlenecks continue to occur and hyperinflation is becoming an increasingly frequent problem. This political and economic crisis means that project work with public funds is currently not possible.
Nevertheless, OroVerde continues to support local partners such as the Thomas Merle Stiftung, so that they can work locally for the preservation of the cloud forest and for environmental education.
In addition to reforestation activities, in which smaller areas are reforested with native species, the local people are also made aware of the importance of the forest. In this way slash-and-burn should be avoided, as the forest is essential for water supply and the protection of biodiversity.
You can find out more at: https://www.regenwald-schuetzen.org/unsere-projekte/regenwald-schutzprojekte/bergnebelwaelder-schuetzen/
You can find out more about sustainability and the contribution which we at IRIEDAILY make here: https://www.iriedaily.de/en/sustainability/