RECAP: IRIEDAILY Sustainable Campaign – Release Party

RECAP: Sustainable Campaign Release Party at Brand Store Berlin

With beer, authentic Berlin sandwiches and a lot of good mood we started our Sustainable Campaign on Tuesday, 14.01.2020 at the Brand Store Berlin!

In order to draw attention to the importance of the major topic of sustainability and climate protection, we have come up with a very special presentation of our new Resulaner Throwover. The jacket is part of our new Spring/Summer Collection 2020 and is mainly made of recycled polyester! The melting of the block of ice in which the jacket was frozen was also intended to symbolize the melting of the poles at the same time.

IRIEDAILY Sustainable Campaign Release Party
©Mathias Rocker

There is an urgent need for action on climate and environmental protection. We are fully aware of this. That is why we are trying to become a more sustainable company step by step. In the new Spring/Summer Collection 2020 you can already find the first articles made of organic cotton. Some jackets and accessories are made of recycled polyester. But sustainability is not only limited to the product, but also to the whole activity of a company. That’s why we have been a proud member of the Fair Wear Foundation since 2016 (more information can be found here).
Always remember: FUTURE MATTERS!

Thanks to all who joined the event in the store! For all who couldn’t be there, here are some pictures of the event 🙂


FUTURE MATTERS – Sustainable Campaign Release Party on 14 January 2020 at Brand Store Berlin

FUTURE MATTERS!
We are aware of that. That’s why we warmly invite you to the presentation of our Sustainable Campaign at the Brand Store Berlin on 14 January 2020.

Sustainability has been part of IRIEDAILY’s philosophy for a long time, because sustainability is not only limited to the product but also to the whole action of a company, e.g. employees, business partners, daily office routine, energy supply etc. But of course a company cannot be completely sustainable in all areas overnight. Sustainable operations are a long process and sometimes a challenging one that requires a lot of research. In turn, some things are easy to implement.

Transparency is particularly important to us, which is why we would like to give you an understanding of the individual steps of our process. You can also learn a lot about our Fair Wear Foundation membership.
In the new IRIEDAILY Spring/Summer Collection 2020 you can already find the first articles made of organic cotton. Some jackets and accessories are now made of recycled polyester and there will be a lot of innovations in the other collections!

Feel free to drop by and dive into the big topic of sustainability with us. Drinks, snacks and music will be provided. In addition, a very special presentation on the subject awaits you in the store 😉


When: 14 January 2020 | 18-22h
Where: IRIEDAILY Brand Store, Oranienstraße 194, 10999 Berlin
Facebook: www.facebook.com/events/2516213768593404/