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Category: sports

IRIEMEMBER Lara Lessmann: Winner of the World Cup Final in Chengdu

It was not that long ago that IRIEMEMBER Lara Lessmann won the gold medal at the Youth Olympic Games in Buenos Aires. And now there is great news again: She won the final of the UCI BMX Freestyle Park World Cup in Chendgu (China) and finished second in the whole competition. Congratulations, we are proud!!! 🙂

M.I.K Family feat. IRIEDAILY Get Down Tracksuit

We are in love with the M.I.K. Family and their new video feat. our IRIEDAILY Tracksuits! Isaac, Richie and Dennis can definitely do one thing: DANCE! Apart from the cool dance moves, the guys’ tracksuits also stand out. If you take a closer look you can see that they perform the funky moves in our IRIEDAILY Get Down Tracksuits 😉


The 18-year-old Lara Lessmann rides BMX Freestyle and belongs to the absolute world class in this sport! It’s hard to imagine the winner’s podium without her and surely you will hear a lot about her in the future. Her biggest dream is Olympic gold. We are sure that this dream can come true! 🙂