IRIEDAILY FALL/WINTER 2020 KOLLEKTION
Welcome to the new IRIEDAILY Fall/Winter 2020 collection. Before the collection text introduces you to the themes of the new season, we would like to say a few words about the photo shoot of the collection. In February we shot the pictures for the new campaign in the Berlin Open Air Club IPSE together with the photographer Lisa Wassmann, famous for photographing the Berlin nightlife.
Sadly, the IPSE was a victim of arson in April, which completely destroyed the entire interior and some parts of the outdoor area. Now we look at these pictures and realize again how fast everything can change in life. We wish the IPSE team a lot of power, strength and community support to rebuild the club!
„FUTURE MATTERS“ is the main theme of the Fall/Winter 2020 collection and is reflected above the changes regarding the choice of materials and as a theme inspiration in the T-shirt artworks. The idea of sustainability will of course be continued in the winter of 2020 and the use of organic cotton in T-shirts, sweaters and caps has been increased as well as the use of „recycled polyester“ in jackets has been expanded.
The IRIEDAILY Fall/Winter 2020 collection introduces new trends such as Modern Vintage, Street Utility and continues to build on the successful Urban Nomad trend. Street Utility has the look of Workers Wear and 80s Jeanswear with influences of the unisex look. Modern Vintage uses the most distinctive style elements of the 70s, 80s and 90s such as color blocking, oversized look and colorful knitting patterns. The whole thing combined to a must-have look for 2020! The trend group Berlin Basic is based on a classic „Every Day Look“, which can be perfectly combined with seasonal „IT-Pieces“.
The entire color range of the collection is reminiscent of the autumn and winter „COLORS OF MOTHER NATURE“. The colorful leaves of a beautiful Indian Summer, evergreen plants and snow-capped mountains form a harmonious picture.
Enjoy discovering the IRIEDAILY Fall/Winter 2020 collection and always keep one thing in mind: FUTURE MATTERS!
A big thank you for the photo shoot goes out to photographer Lisa Wassmann, to the models Bouba, David & Jona, to stylist Izabela Macoch, to Brand New History & of course to the IPSE, especially to Falk & Tom. Stay Different, Stay IRIE! ❤️