IRIEDAILY Social Report 2020 | What a year!

Every year, as part of our membership in the Fair Wear Foundation (FWF) and due to our transparency approach, we publish a Social Report that informs about our work as well as our goals and achievements in terms of fair production and sustainability. The new IRIEDAILY Social Report covering the year 2020 is now published and available for all to read!
And when we think back to last year, we especially have one thing in mind: What a year!

Foreword by IRIEDAILY CEO Daniel Luger

Our CEO Daniel Luger has also reviewed the past year and written a personal foreword. Here is a first excerpt:

Fashion Revolution Week

It has been a year that none of us could have imagined and one which has brought many new challenges. This year, our priorities have shifted on a daily basis.
Suddenly, it was no longer about market shares and trends, but about the health of all employees and workers on site and at our suppliers. But not only that! Above all, it was about social solidarity and finding quick solutions to support our customers throughout this time.
After the initial shock, it quickly became clear that the focus in the future will be much more about responsibility.
Like every company, we did not know how and whether things would continue. In this situation, we realised once again how important it is to have a team in which all colleagues show solidarity with each other and look for solutions together.

A great advantage of being a member of the Fair Wear Foundation is that we are required to examine our supply chains intensively and present that information transparently. To be able to do this satisfactorily, we keep our supply chain as small as possible and this guarantees us detailed knowledge and insight into all production steps.
We maintain open and transparent relationship with our suppliers, which can only be achieved by long- lasting cooperation. Thanks to this we have been able to ensure that the workers at our suppliers are paid even during the crisis. We were able to keep the majority of our order volume with all suppliers, which meant that we could guarantee that no jobs were jeopardised. Only a small percentage of orders from one supplier had to be postponed for three months. Read more!

Fashion Revolution Week

It has been a year that none of us could have imagined and one which has brought many new challenges. This year, our priorities have shifted on a daily basis.
Suddenly, it was no longer about market shares and trends, but about the health of all employees and workers on site and at our suppliers. But not only that! Above all, it was about social solidarity and finding quick solutions to support our customers throughout this time.
After the initial shock, it quickly became clear that the focus in the future will be much more about responsibility.
Like every company, we did not know how and whether things would continue. In this situation, we realised once again how important it is to have a team in which all colleagues show solidarity with each other and look for solutions together.

A great advantage of being a member of the Fair Wear Foundation is that we are required to examine our supply chains intensively and present that information transparently. To be able to do this satisfactorily, we keep our supply chain as small as possible and this guarantees us detailed knowledge and insight into all production steps.
We maintain open and transparent relationship with our suppliers, which can only be achieved by long- lasting cooperation. Thanks to this we have been able to ensure that the workers at our suppliers are paid even during the crisis. We were able to keep the majority of our order volume with all suppliers, which meant that we could guarantee that no jobs were jeopardised. Only a small percentage of orders from one supplier had to be postponed for three months. Read more!

Fair Wear Foundation & Social Report

For all those who do not yet know exactly what the Fair Wear Foundation is and what the Social Report is all about, we have prepared a short info clip:

 

More information about the Fair Wear Foundation and our cooperation can be found here: https://www.iriedaily.de/en/fairwear/
All current and past reports are available here: https://www.iriedaily.de/en/reports/

IRIEDAILY & the Corona pandemic

The Corona pandemic suddenly faced the entire company with unprecedented challenges with no set solutions. Despite all this, the focus remained on respecting human rights and acting responsibly along the supply chain. Physical and financial integrity for all employees in Germany and all workers in the factories is still a top priority. In Berlin, all employees were able to quickly move most of their work to the home office; in the factories in China and Portugal this was obviously not that easy. We took the following measures to ensure safety and keep consequential damage to a minimum:

For more info on IRIEDAILY’s handling of the Corona pandemic, check out the Social Report on page 4!

IRIEDAILY & the Corona pandemic

The Corona pandemic suddenly faced the entire company with unprecedented challenges with no set solutions. Despite all this, the focus remained on respecting human rights and acting responsibly along the supply chain. Physical and financial integrity for all employees in Germany and all workers in the factories is still a top priority. In Berlin, all employees were able to quickly move most of their work to the home office; in the factories in China and Portugal this was obviously not that easy. We took the following measures to ensure safety and keep consequential damage to a minimum:

For more info on IRIEDAILY’s handling of the Corona pandemic, check out the Social Report on page 4!

Achievements & Goals

Despite all the circumstances and the crazy last year, we also have some achievements to report in 2020. These include the re-confirmation of our leader status with the Fair Wear Foundation, the increased use of sustainable materials and progress towards the payment of living wages for all workers in production. We are very proud of this!
Read more in the Social Report on pages 6-9!

Encouraged by our achievements, we have of course also set new goals for the future. We are constantly trying to develop further in order to become a sustainable and fair company step by step. The biggest goals for the near future include training and education in Portugal, deeper monitoring of our supply chain, obtaining an ecological seal and advancing our sustainability strategy.
Detailed information on the individual goals can be found in the Social Report on pages 10 & 11! 

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