In 2018 we opened two IRIEDAILY Brand Stores. The fact that one of the two stores opened in Berlin Kreuzberg is more than obvious. Right in the heart of Kreuzberg, at Heinrichplatz, our Brand Store Berlin opened its doors in August 2018. Only a few months later, we realized the same concept in Vienna and opened a brand store in the Austrian capital in December 2018. In this way we bring a small piece of Kreuzberg to Vienna ;)

The Brand Store concept is not about a simple shop where you can buy IRIEDAILY clothes. The stores create a space for analogue and creative encounters and provide a special setting for selected collection trends. With events and constantly changing themes, we break with the classic "store concept" and make everything a bit different.

Come by and be inspired!
Stay IRIE! Stay Different!