Lookbook

IRIEDAILY Fall/Winter 2017 "Reclaim the Streets"

 

 

 

IRIEDAILY. F/W 2017. Introduction

It’s a kind of a paradox: even though we have so much more time and money on our hands than ever before in our history, we tend to love to expose ourselves to pop culture and mass media in order to shape a weird kind of reality tunnel that isn’t really designed for achieving any kind of life calling. Instead we turned life into a series of spectacles to be viewed on repeat, and not necessarily to be lived in the present. Modern life though, demands a present tense so we better get our sense of control back sooner than later.

Yours truly,
IRIEDAILY – STAY DIFFERENT

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