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IRIEDAILY has always been far more than just a streetwear brand from Berlin Kreuzberg. Friendship, respect, reliability and sustainability come together to uphold our DNA "Stay Different". We have been around since 1994 and celebrate our 29th anniversary this year. Since then, the men's and women's collection including accessories has been somewhere between streetwear, sportswear and street fashion. IRIEDAILY offers a wide-ranging men's collection that covers all categories. You will find jackets, sweaters, hoodies, T-shirts, pants and shorts as well as shirts and knitwear. And since we've been dedicated to skating since day 1, we always have a few selected skateboard deck designs in the store alongside our clothes. While browsing our collection, you will notice one thing: We are versatile and varied. Different color combinations, logo application and patterns vary the styles. You will find jackets for every season, T-shirts and sweaters come in very different materials and colors. By the way, you can find hoodies in the sweater category as well. Prints and logos range from very simple to super eyecatching. Shirts and knitwear show themselves from new sides, pants and shorts are stylish as well as suitable for everyday use. Furthermore, all our items are produced under the flag of the Fair Wear Foundation, where we hold the leader status. In addition, almost all our items are vegan and also certified by PETA. We are also trying to become a more sustainable company. Transparent trade channels, the use of organic and recycled materials, as well as social responsibility towards employees and workers in production are important elements. The Spring/Summer 2023 collection stands under the claim “Iriedescence” – a play on words from IRIEDAILY and Iridescence. Iridescence is the Greek word for rainbow and describes the phenomenon that the surface of an object changes or is perceived to change in the colors of the rainbow depending on the angle of light or the point of view. So in a way, the play on words symbolizes for us the world of diversity and our values including our DNA Stay Different!

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