THE WORD IS MIGHTIER THAN THE SWORD
UNTIL THE PANTHER TELLS HIS SIDE OF THE STORY,
THE TALE OF THE HUNT WILL ALWAYS GLORIFY THE HUNTER
IRIEDAILY and Panthertainment have teamed up.
The Berlin streetwear brand IRIEDAILY and the production company Panthertainment of actor Tyron Ricketts are launching a joint collection that combines the philosophies of both companies.
Both cooperation partners are convinced that the fair and peacefully spoken word should always be preferred to violence in any form when it comes to conflict. Likewise, one’s own creativity should be recognized as a great tool and gift to face injustice and prejudice in its various forms. Use your creativity to give a face to the most diverse aspects in societies, rather than simply confronting them with populism or violence.
Through stories in which diversity is shown as normality, Panthertainment offers alternative perspectives to the dominant Eurocentric narrative in the media world. By telling stories in which people of color are in focus and are also shown as positive heroes and heroines as a valid part of our society, each story changes our world in a better direction.
This approach also fits perfectly with IRIEDAILY’S DNA “STAY DIFFERENT”, which is not to be confused with “BE DIFFERENT”. For IRIEDAILY, the essential difference lies between “STAY” and “BE”. STAY DIFFERENT defines itself as a statement about the awareness of individuality, not always following the mainstream and not having to pretend.