To guarantee comparable or even better conditions for our future generations and to protect our planet, we simply have to rethink in the fashion industry. That’s why the points of sustainability, transparency and responsible action are at the top of IRIEDAILY’s priority list.  Points like climate protection, environmental protection and animal welfare play an important role in the big topic of sustainability and sustainable streetwear.

Enough of the theory – how does the brand IRIEDAILY and the crew try to do their part for sustainability? You don’t become a completely sustainable company from one day to the next – we are aware of that. But step by step we try to make our contribution in different areas and produce our streetwear collections sustainable, fair, durable and with high quality. Transparent trade routes, the use of sustainable and recycled materials, as well as social responsibility towards employees and workers in the production of our garments are other crucial points. Out of personal conviction and corporate philosophy, we joined the Fair Wear Foundation in 2016 and thus try, together with the FWF and other fashion brands, to create fashion and streetwear that is good for people and nature. Whether hoodies, jackets, shirts or other IRIEDAILY clothes – with us you get the best vegan quality. For all vegan styles we have also taken care of a certification – they have the label “PETA-Approved Vegan”.