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Union Berlin, adidas & IRIEDAILY for Mellowpark

“Next to each other, with each other, for each other” – Under this motto, the Bundesliga soccer team 1. FC Union Berlin, adidas, and IRIEDAILY have teamed up and developed a very special jersey to support sports and youth culture in the district of Köpenick.
More specifically, it is about the Köpenick institution Mellowpark, which is located directly opposite the Union Stadium “An der alten Försterei”.

The Mellowpark is not only the LOCATION for BMXing in Berlin, but has been creating spaces for young people for decades, so that they can try out and find space for the development of their personality, talents and creativity.

All the more we are happy to have created a very special jersey for the good cause as well as a small streetwear collection in close cooperation with Union Berlin and adidas.

The Unioner will play in the special jersey, which is decorated on the chest with the Mellowpark logo, on the 29th of April at the home game against Bayer Leverkusen and will thus focus on Berlin’s youth culture as well as the Mellowpark on the soccer field. In addition, the Union women’s team will wear the special jersey as part of Union Berlin’s annual Women’s Football Day on the 1st of May in a test match against 1. FC Köln II.

From part of the proceeds from the sale of the limited edition jersey, adidas and its partners finance the construction of a new skate plaza in Mellowpark. This will be inaugurated with an event on Sunday, the 30th of April. In the future, the new space will provide social initiatives from the southeast of Berlin with space for workshops and projects related to skateboarding – true to the motto: “Next to each other, with each other, for each other.”

An EASYdoesit production

Design story of the jersey

IRIEDAILY fans have certainly already recognized it: The basic design of the jersey is the IRIEDAILY “Crazy Fresh” iconic pattern, as well as the integration of a play on words from “Eisern Union” and “IRIEDAILY”, which runs discreetly across the shirt as “Daily Eisern Irie Union” lettering. The obligatory U.N.V.E.U. lettering is at the neck and the adidas logo and Union emblem adorn the front. The IRIEDAILY flag logo is placed on the jersey sleeve.

Union Berlin x adidas x IRIEDAILY Culture Wear Collection

In addition to the jersey, a limited streetwear collection was developed, which bridges the design elements of the jersey. The so-called Culture Wear collection features the classic styles of streetwear: hoodie, t-shirt and track jacket. To create a more decent style, the modified IRIEDAILY “Crazy Fresh” pattern as well as the wordplay of Eisern Union and IRIEDAILY have been incorporated tone-in-tone on the three styles. The additional integration of the more subtle U.N.V.E.U logo, circled with the previously mentioned pun, was a perfect addition consequently.
Thus, the look, color choice and design of the three styles that are suitable for the stadium as well as for your everyday activities!

IRIE UNION Trainer [red]
IRIE UNION Trainer [red]

Jersey and Culture Wear collection is made for everyone

The jersey and culture wear is simply made all situations in life. Whether for playing or watching a game in a football stadium, a the simple “Bolzplatz”, club visit or even just for the next trip to the new skateplaza in Mellowpark!

 Union Berlin players
Marie Becker, Naika Reissner, Timo Baumgartl, András Schäfer & Jordan Siebatcheu

© All photos by Steffen Grap

Statements of the coop partners

Jens Werner, board member of Mellowpark e.V., says: “The jersey brings together what belongs together: 1. FC Union and Mellowpark. The new skate plaza is a milestone for our youth work. Many thanks to all the volunteers who built a top facility that is attractive for skaters from all over the region.”

Wendelin Hübner, Director Key City Activation at adidas and initiator of the project, says: “We are very happy to be able to support Mellowpark. With the special jersey, together with our partners Union and Iriedaily, we are bringing a real institution of Berlin sports culture and youth work to one of the biggest stages in sports: the Bundesliga soccer league.”

“It must always be about celebrating similarities and respecting differences. The “Irie Union” jersey for Mellowpark is the perfect expression of that,” says Walter Molt, founder and CEO of Iriedaily. “In that spirit: Next to each other, with each other, for each other.”

“Many Unioners not only grew up at the Alter Försterei stadium steps, but also next door at Mellowpark. This very natural connection is experiencing a new milestone with this project. It was great fun to get this off the ground together with adidas and Iriedaily. Special thanks go to our main sponsor Wefox and our sleeve partner Comedy Central, who made their space on the jersey available for this project,” said Christian Arbeit, managing director of communications at 1. FC Union Berlin.

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