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Through the mixture of friendship, respect and sustainability IRIEDAILY has always been much more than just a streetwear brand from Berlin Kreuzberg - since 1994. Yes exactly, 29 years already! Our men's and women's collection as well as the accessories have been moving between street fashion, sportswear and streetwear ever since and have firmly established our DNA "Stay Different". The women's collection is diverse and distinctive. Jackets, sweaters, pants, shorts and T-shirts are as versatile as dresses, skirts, knits and shirts. Whether you like it sporty, casual or feminine - IRIEDAILY delivers entirely different styles. While browsing the collection, you will notice that the different color combinations and logo variations span across all categories. Jackets are available for all weather conditions, sweaters including hoodies and troyers as well are available in many different forms. Especially among the T-shirts, there is a wide selection of print motifs. Dresses sweeten your summer, pants and shorts are the perfect companions for everyday life, shirts and knitwear give your personal style a whole new side. From time-to-time skirts and jumpsuits are part of the collection as well. Another great fact is that all our products are made under fair working conditions and we have held the Leader status with the Fair Wear Foundation for several years. All vegan items are also PETA-Approved Vegan, which covers pretty much the entire collection. The topic of sustainability is increasingly in focus at IRIEDAILY. This refers not only to the products and materials, but also to the entire actions of the company and its employees. The current Spring/Summer 2023 collection stands under the claim "Iriedescence", which is a play on words from IRIEDAILY and Iridescence. Iriedescence is the Greek word for rainbow and describes the phenomenon that the surface of an object changes or is perceived in the colors of the rainbow depending on the incidence of light or viewing angle. So in a way, the play on words symbolizes for us the world of diversity and our values including our DNA Stay Different!

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